Cookies and Similar Technologies
What are Cookies?
We may collect personal information using “cookies“. Cookies are small data files stored on the hard drive of your computer or mobile device by a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our website.
We use two broad categories of cookies: (1) first-party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our website; and (2) third party cookies, which are served by service providers on our website, and can be used by such service providers to recognize your computer or mobile device when it visits other websites or online services.
Like many website operators, we collect information that your browser sends whenever you visit our Website (“Log Data“). This Log Data may include information such as your computer’s Internet Protocol (“IP“) address, browser type, browser version, and Usage Data such as the pages of our Website that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data.
We may also use technologies that function similarly to cookies called pixel tags (which are also known as web beacons and clear GIFs) to track the actions of users on our website. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags can be used, for example, to measure the success of our marketing campaigns and compile statistics about usage of the Website, so that we can better understand how users interact with our Website.
Our Website may collect personal information using the following types of cookies and similar technologies and process that data for the purposes set out below:
|Type of cookie||Purpose|
|Essential Cookies||These cookies and similar technologies are essential to provide you with services available through our Website and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services. These cookies and similar technologies collect personal information, such as unique IDs, IP addresses, device information, OS/browser type, and other similar data, that are used to create information about traffic to our Website and how users use our Website. The information gathered may include the number of visitors to our Website, the websites that referred them to our Website, the pages they visited on our Website, what time of day they visited our Website, whether they have visited our Website before, and other similar information but no personal identification information can be done through these cookies i.e. (We can’t identify the visitor’s profile).|
|Analytics and Performance Cookies||We use this information to help operate our Website more efficiently, to gather broad demographic information and to monitor the level of activity on our Site. For example, we use Google Analytics to improve how our Website works, so that we can understand usage patterns on the Website, and similar purposes. You can find out more information about Google Analytics cookies here and about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Website by downloading and installing the browser plugin available here. To learn more about other similar technologies we use and how you can opt out, you may contact us on firstname.lastname@example.org|
|Retargeting Interest-based Advertising||These cookies and similar technologies are used for “retargeting” and for interest-based advertising. Interest-based advertising includes various parties and services providers, including third-party data controllers, engaged in the processing of personal data in connection with personalized advertising. These parties may collect personal information such as unique IDs, IP addresses, device information, OS/browser type, and other similar data, as well as information about the ads you see and view to develop and assess aspects of a profile about you to deliver more relevant advertisements and offers and determine whether and how ads you see are effective. These third parties may augment your profile with demographic and other preferences data derived from these observations, and may also track whether you view, interact with, or how often you have seen an ad. These parties may be able to identify you across sites, devices, and over time. We also use ad “retargeting” so that you can see advertisements from us on other websites. For example, we may share with Google certain personal information (such as unique user ID) in connection with advertising provided through Google’s “Customer Match” service. These technologies and the data they process may be used by advertisers to deliver ads on their services based on the content you have viewed on our Websites, or that we believe you would be interested in. To learn about the specific providers we use for these services, please contact us at email@example.com|
What are your choices regarding cookies?