Arab Bank’s Commitment to Environmental Responsibility Starts at the Roots
12 May, 2010
Employees Adopt Trees in the Azraq Wetland Reserve
As part of Arab Bank’s Corporate Social Responsibility program, Together, and in collaboration with The Royal Society for Conservation of Nature (RSCN), Arab Bank employees visited the Azraq Wetland Reserve to plant the trees they have adopted.
Forty seven Arab Bank employees each adopted a tree by planting it in the Wetland Reserve in a further effort to rehabilitate the ecosystem. The employees spent the day digging and planting their trees along with their friends and families and added their names next to the tree as a commitment to care for their tree in the future.
Ms. Dina Shoman, Executive Vice President of Branding commented, “Environmental protection and nature conservation is a subject that is dear to Arab Bank; this activity furthers our commitment and is a great representation of the environmental responsibility our employees feel, not just the Bank as a whole.”
Arab Bank’s support for the environment has led to its collaboration with RSCN to protect Azraq Wetland as a natural habitat and an important migratory bird stopover point, as well as maintain the reserve’s bird watching and ecotourism facilities. On previous trips to the Wetland Reserve, Arab Bank employees repainted the boardwalk, cleaned the water channel as well as cut dry reeds growing in the water around the wooden trails to prevent them from covering the water surface.
“RSCN is very grateful to Arab Bank for their support and initiative to help sustain our conservation efforts in Jordan. I am hopeful that they will serve as a positive example to other corporations, inspiring others to serve our community and support worthy causes, such as nature protection” added Yehya Khaled, RSCN Director General.
Ms. Shoman concluded, “Arab Bank customers can also support RSCN by donating via our banking channels and a special credit card that supports non-profits such as RSCN to help them in their efforts to serve the community.”
Azraq Wetland Reserve, about 120 km east of Amman, is a unique wetland located in the heart of the arid Eastern Desert. The reserve spans an area of 12 square meters and contains several pools, a seasonally flooded marshland, and a large mudflat. A wide variety of birds visit the reserve each year, stopping for a rest along their migration routes, staying for the winter, or breeding within the protected areas of the wetland.
RSCN is a non-profit non-government organization devoted to the protection and care of Jordan’s wild plants, animals, and natural landscapes. RSCN is responsible for the management of Jordan’s nature reserves, which include Dana Biosphere Reserve, Mujib Nature Reserve, Ajloun Forest Reserve, Dibeen Forest Reserve, Azraq Wetland Reserve, and Shaumari Wildlife Reserve.
Wild Jordan is the division of RSCN responsible for socio-economic projects, including all eco-tourism and handicraft enterprises that link the protection of nature with the improvement of the livelihoods of local communities.