Arab Bank launches Together Visa Platinum Card- First of its kind in the Middle East, Central Europe, and Africa
08 Dec, 2009
As part of its Corporate Social Responsibility Program Together, Arab Bank has launched a unique Visa Platinum credit card in Jordan that supports the community through cooperation with five main non-profit organizations covering different areas ranging from healthcare, nature conservation, orphaned youth, education improvement and fighting poverty. This card is unique in the Middle Eastern, Central European and African markets, making it an innovative product launched first from Arab Bank.
Branded “Together”, the new Visa Platinum credit card is the first of its kind, bringing Arab Bank together with its customers towards making joint, ongoing contributions in support of its five reputed non-profit organizations: King Hussein Cancer Foundation, Al Aman Fund, Tkiyet Um Ali, Madrasati and The Royal Society for the Conservation of Nature.
The card’s unique structure adds a small percentage (0.5%) from the customer’s monthly cards purchases to the customer’s bill and is matched by Arab Bank, and is donated automatically at the end of the month equally to the program’s five organizations. Furthermore, as part of this card program, Arab Bank will also be donating 50% of the card’s annual membership fee equally to the program’s organizations.
Mr. Abdel Hamid Shoman, Chairman and CEO of Arab Bank, said, “The card is part of a larger ongoing and sustainable program that Arab Bank has launched, involving our customers, our employees and the Bank as an organization. This CSR program aims to generate tangible results in the community; giving back to the community will become a constant consideration, a part of people’s daily life, because everyone’s support is critical to the success of this program.”
Commenting on the launch of the Together card Ms. Dina Shoman, Executive Vice President of Branding, said, “The card allows you to make donating small amounts part of your daily life. It is targeted towards those who want to make a difference, in a more convenient and everyday way. In the same way the shopper usually drops the extra change received back from the store’s cashier in to the charity donation box at the counter; this card takes a small fraction of each card transaction amount and drops it, conveniently, into the organizations’ accounts. ” Ms. Shoman elaborated, “Small amounts accumulated over time can make a big difference to the different causes that are all of equal importance, such as the environment, underprivileged students, orphans, the poor, and the needy patients who are supported by these reputed organizations. And the best part is that we are making a difference together with our valued customers.”
In addition to its unique charitable nature, the “Together” card comes with some of the exclusive benefits of an Arab Bank Platinum credit card. Backed by the largest Arab financial network, the Together card offers customers added financial flexibility and optimal purchasing power beyond what regular credit cards offer.